What Are “The Yips”?
In sports, “the yips” is the sudden, unexplained loss of fine motor skills in athletes — a pitcher who can't throw strikes, a golfer who can't make a putt, a free throw shooter who forgets how to shoot. It's the thing every athlete fears: your body betraying your talent when it matters most. We named this newsletter YIPS because we believe every sports fan has experienced their own version — that moment you miss the score, miss the story, miss what everyone's talking about. We're the cure for the fan's yips. Every morning, we make sure you never miss a thing.